Share

Staff

Gregory Boroff

Executive Director

Gregory Boroff was appointed Executive Director of Friends of Hudson River Park in August 2013.   Over his twenty year career, Gregory has raised over $200 million for hunger relief and AIDS research organizations including amfAR, Food Bank For New York City, City Harvest and GMHC.  In 2012, BizBash magazine named Gregory one of the 66 most innovative people in the event industry.

Gregory oversaw the development of amfAR’s Inspiration series which celebrates men’s fashion in New York City, Los Angeles, Sao Paulo, Toronto, Rio de Janeiro and Paris.  He also spearheaded the creation of the Food Bank’s nationally recognized campaigns and events including Mario Batali: Roasted, Battered & Fried; Food Network NYC Wine & Food Festival; The Lunchbox Auction; NYC Goes Orange; CANS Film Festival; Time Out For Hunger and Can-Do Awards Dinner. 

Gregory serves as a Trustee of the New York Society of Association Executives and as a member of the BizBash Magazine Advisory Council.  He has previously served on the Board of Directors of the Council of Protocol Executives, the Greater New York Chapter of the Association of Fundraising Professionals and as Program Dean of the CAE Career Enrichment Committee for the New York Society of Association Executives. He is a proud supporter of New Hope for Cambodian Children and a mentor for the Point Foundation.

Gregory graduated magna cum laude from City College of New York.  He and his partner reside in Chelsea and are active users of Hudson River Park.

Ted Gorodetzky

Director of Communications and Marketing

Ted Gorodetzky joined Friends of Hudson River Park following a variety of creative communications positions across the nonprofit sector, including the Hudson River Park Trust, with whom he worked to build a robust social media presence during a past summer programming season. His articles, photography, and various publications for the Park and Friends consistently elevate awareness, heighten donor support, and encourage communal stewardship for this premier NYC destination.

Through his diverse experience with cultural organizations and freelance clients, Ted has developed an expertise in the direction of compelling and effective creative collateral with an astute strategic eye. In his work with The JCC in Manhattan, at The Lower East Side Tenement Museum, and with myriad entertainment companies, he has overseen numerous, multi-channel promotional campaigns and acted as primary copywriter, editor and designer. Much of his recent work has also often focused on brand strengthening, capitalizing on his bold messaging and innovative audience engagement.

Additionally, Ted brings with him an extensive background in production and entertainment, including more than ten years in the theatre and film industries, and holds a B. F. A. in Drama from New York University’s Tisch School of the Arts. He is especially happy to lend his instinctively collaborative nature and creative spirit to help grow Friends of Hudson River Park.

Toby Pearce

Director of Development

Toby is a tenacious fundraising, business development and cause-marketing strategist with a nearly 9-year record of achievement and demonstrated success providing fundraising leadership and driving revenue growth. Most notably, Toby has served as the National Development Director, Northeast, at the Hispanic Scholarship Fund, where he increased philanthropic support, including contributions by individual donors, major foundations and corporations. He worked closely with the leadership team to build fundraising efforts off the launch of a successful national advertising campaign designed to place at least one college education in every Hispanic American household.

Most recently, Toby offered his consulting services at Hub Culture and Techonomy Media and was responsible for handling relationships with existing and new partners in an effort to grow the company’s business. Toby holds a bachelor’s degree in International Affairs from The George Washington University. Toby is especially excited to now lend his non-profit management expertise to help grow funds to benefit the Hudson River Park.

James F. Rohrman

Director of Finance and Operations

James joined Friends of Hudson River Park in November 2012. He offers over 20 years of experience as a financial executive, business consultant, and accountant. He has experience working for Fortune 500 Corporations as well as small to mid-size organizations in diverse industries and not-for-profit businesses.

Prior to joining Friends, James had been the Lead Consultant at D&J Consulting, LLC, providing a wide range of business consulting services. Formerly at Warner Music Group, James was a Senior Director of Internal Audit and Compliance.  Prior to that, he worked at Vivendi, starting as a Controller then promoted to Senior Director of Global Finance.  At Sony/BMG he was Manager of Financial Reporting and Manager of Royalty Accounting.  He was also the Assistant Controller for Heraeus, Inc.  As Accounting Manager at New Community Corporation, James was responsible for the accounting close process.

James received his MBA from Seton Hall University and his BS from Drexel University.  He is a member of the New Jersey Networking Group and New Jersey Professionals as well as the Financial Executive Networking Group.  He is the Financial Officer and long standing member of a local not-for-profit organization assisting others through micro-credit loans, education and health care.

Mark Cheever

Associate Director, Business and Community Engagement

Mark Cheever joins the Friends team after a year and a half working at the Hudson River Park Trust. There he served as Environmental Educator and Volunteer Coordinator, dramatically increasing public participation by creating enriching programs and opportunities for engagement. He is a dynamic and friendly professional who understands the wide range of benefits the Park brings to New York City as a public resource for recreation, learning, and relaxation.

By enhancing existing business relationships and cultivating new ones, Mark will provide an opportunity for organizations to positively impact the Hudson River Park community. His experience in developing the Park’s corporate volunteer program is testament to the potential of mutually beneficial public-private partnerships and in his new role seeks to further integrate local businesses into the Park community in the pursuit of common objectives.

Mark graduated from the University of California-Berkeley in 2009 with a degree in Conservation and Resource Studies. He is an avid runner and is active with community and faith based groups across New York City.

Brian Hoeflschweiger

Institutional Giving Manager

Brian Hoeflschweiger joined Friends of Hudson River Park in September 2014. With over six years’ experience in institutional fundraising, Brian is thrilled to assist with the advancement of the Park’s mission by strengthening existing organizational philanthropic partnerships and fostering new relationships within and across New York City’s communities.

Prior to his arrival at Friends, Brian successfully managed various fundraising efforts at The New School University and New York Philharmonic. During his tenure at The New School, Brian’s efforts helped raise over $10 million in institutional support and he played a major role in the management of a grant from the New York City Department of Environmental Protection. At the New York Philharmonic, Brian’s work was critical to the success of a $75 million fundraising campaign and he oversaw the installation of permanent donor recognition signage in Avery Fisher Hall. Brian also played a major role in improving internal systems at The New School and has completed graduate-level coursework in organizational design.

Brian earned a Master of Music degree in French horn performance from Mannes College in 2008 and currently resides in Astoria, Queens.

Kathy Holding

Special Events Manager

Kathy Holding joined Friends of Hudson River Park in January 2015 and is delighted to be a part of the team.  With years of experience in development and events, Kathy is looking forward to working toward the advancement of the Park’s mission by creating stellar events to engage new audiences and bring awareness to all that the Park has to offer.

Prior to her arrival at Friends, Kathy successfully managed a wide variety of fundraising events at Right To Play and worked for the Obama for America campaign throughout the 2008 presidential election process.  During her tenure at Right To Play, Kathy’s events generated over five million dollars for the organization in cities throughout the United States.

Kathy graduated from The University of Iowa with a Bachelor of Arts in Political Science and currently resides in lower Manhattan where she enjoys biking and running along Hudson River Park.

Adam Platka

Database Manager

Adam joined Friends of Hudson River Park in May of 2013.  He brings with him years of development experience from a variety of non-profits throughout the five boroughs.  Prior to joining Friends, he worked as the Database Specialist for Orpheus Chamber Orchestra and Membership and IT Coordinator for the Clinton Global Initiative.  He is excited to join Friends to ensure that Hudson River Park becomes sustainable resource for the public to enjoy.  Adam received his BS from St. Joseph’s College in Brooklyn.

Brenda Palencia

Finance and Operations Assistant

Supporting the Director of Finance in her position, Brenda Palencia joined Friends of Hudson River Park in December 2014.  Previously, she was Co-owner and Vice President of a home furnishings company in Queens, New York.

While working at a CPA firm in New York City, Brenda managed the personal bookkeeping for Ronald Lauder during the time he was appointed U.S. Ambassador to Austria.  She has worked at HSBC Bank (formerly Republic National Bank of New York) as an Executive Assistant and in the executive offices of Merrill Lynch International until September 2001.  Since, then she has dedicated her time working as an accounting technician for small companies organizing and managing the companies’ books and records.

Patrick Yacco

Executive Assistant

Patrick Yacco arrives at Friends of Hudson River Park with over a decade of administrative and communications experience in the civil rights, entertainment, and non-profit worlds. Originally from Utica, New York, Patrick has lived in New York City for over fifteen years and has thoroughly enjoyed all of the green spaces that the five boroughs have to offer.

Patrick recently received his Masters of Public Administration from New York University's Wagner School of Public Service, with coursework focusing on management, quantitative analysis, and the LGBT non-profit sector.  His Capstone team received the school's Howard Newman Award for their work with the Brooklyn Chamber of Commerce, helping the Chamber to create "Brooklyn Made," the first quantitative urban manufacturing certification program.

In addition to his passion for parks, Patrick is an ardent advocate of the LGBT community, having volunteered for such organizations at Marriage Equality USA and the Stonewall Democrats of New York. For two years he served as a board member of Geeks OUT, an organization dedicated to uniting queer geeks everywhere. He succeeded in gaining 501(c)3 recognition for the group, as well as spearheading its "Skip Ender's Game" campaign, for which he was named a "Leading Man of 2013" by Instinct Magazine. Finally, his articles regarding LGBT geek entertainment have appeared in Next Magazine, Out.com, and Advocate.com.